Toyota: Everlasting Love

Toyota and Saatchi & Saatchi, Duesseldorf show why endless reliability and the pleasure of novelty are not mutually excluded. At a certain point in time everyone looks back at his or her life. In this new film released by Saatchi & Saatchi for Toyota, so too does Heinz, a pleasant, elderly gentleman who lets his thoughts wander around while sitting in his living room. Travelling through the decades of Heinz’ life his old but reliable Toyota was always at his side. Suddenly he realizes: a bit more variety would have been nice! The story named ‘Everlasting Love’ is told in a 90’’ film with the intention of promoting Toyota’s financing offer called ‘NEU bleibt NEU’. Thanks to this innovative offer the customer can return his Toyota every three years and gets a new one. This way the customer stays up-to-date and benefits from the latest technology and design of the brand.