Alcoholics Anonymous: Skyline

Alcoholism is a disease, and it needs to be treated like this. While most campaigns about alcoholism portray the hard drinker as someone who chose to be in that situation, AA Brazil is taking a different direction. “Talking is the only way out” is a campaign focused on the Alcoholic Anonymous most important method of helping people to stay sober: listening to what they have to say. We want to to empower the alcoholics, not to judge them. Because we help each other by listening to each other.