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Top 6: July 27th 2016
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Honda BIZ: Agenda
Top 6: July 27th 2016
The idea is to compare the time people spend in traffic with the time they spend in some pleasurable activities – which are somehow politically incorrect.
Honda Biz is one of the most modern and youthful motorbikes of the market. The spirit of the brand, thus, is irreverent. It was not a coincidence that we chose to approach the subject with a provocative, politically incorrect bias. Any advertising for this product has a broad reach. In markets where we invested in communication, sales growth was no less than 15%.
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