Outdoor ad: Havas Worldwide Geneva: Rupture

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Three subjects show moments of life during which animals are too often forgotten and set aside. The campaign shows a very new way of approaching abandonment. When the family grows, during a move or when a death occurs, abandonment is not always deliberate. Thus animals are not always part of the project. Fortunately, the Geneva SPCA welcomes them and remembers people that adoption is the right choice.