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Gymboree: Kids Back to School Style 2016
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Where Eagles Dare and Big Block director Paul Trillo's newest spot for Gymboree is a snappy and high-spirited warning call straight from the kid collective. To parents who may be so relaxed in the haze of the sunny season that they've forgotten what date it is, let it be known that “Summer Is Over.” This is the second collaboration between Where Eagles Dare and integrated production company Big Block, who first came together to launch Gymboree’s “One Big Happy” brand platform in fall 2015. Where Eagles Dare reenlisted Trillo to direct the latest commercial, which sees the continuation of the full-scale marketing campaign. Set against the backdrop of a country setting, Trillo’s panoramic single shot captures a line of kids whose clothes gradually go from the dog days of summer to layered styles for fall. The procession has a timeline-like sequence, stopping to let each child get on their proverbial soapbox to deliver their own parental post-summer rules with varying measures of sugar and spice. Each stop highlights the adorable looks from Gymboree's Fall 2016 collection as we take in yet another cheeky kid's back-to-school rule. Just when the viewer wonders how any parent could satisfy such a long list of demands, the sweetness wins the day with the chorus of kids proclaiming “Don't worry even though we don't act like it, we definitely need you: you make everything happy!” as they rush towards the camera for a hug sure to melt any grown-up's heart.
Brand Manager: Rachel Powell Related |
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