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BMW: Built For Gold
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Each year, BMW meets with a variety of Olympic teams to determine where the greatest need and opportunity for positive impact exists. For the 2016 Rio Olympic games, BMW is putting its support behind the Paralympic track athletes with the goal of increasing visibility and support for the Paralympic Games. As the proud designer of the 2016 U.S. Paralympic Team performance wheelchair, BMW partnered with KBS to create a :60 spot, Built For Gold., to celebrate BMW’s commitment to all Olympians. The spot features Josh George, 4-time Paralympian, putting in the miles on BMW's Performance Wheelchair as he prepares for Rio. As he makes his way down the winding roads of Champion, Illinois, we're reminded of the long hours, distances, and roads it takes to be a champion. The spot will run during the Olympic Opening Ceremony on broadcast and digital channels.
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