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NFL: One Team
The NFL is throwing it's support behind TEAM USA in Summer Olympics that started today. The NFL message is one of all coming together as one team to support TEAM USA and the NFL show this from their "homes" - the NFL stadiums. The spot, created by Grey New York, opens with the slate “America has 32 Favorite NFL Teams” as groundskeepers from across the League are shown getting ready for the season, painting stencils in the end zones. It’s revealed that they have all painted “TEAM USA.” The moment is underscored by an original rendition of the Star-Spangled Banner recorded by award-winning indie pop star, St. Vincent, to set a reverent tone. The end slate says simply “This summer, we are all one team” followed by the NFL’s “Football is Family” tagline.
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