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Ladbrokes: Up For The Challenge
Ladbrokes has just released their new brand campaign, created by
Saatchi & Saatchi Australia. The work unveils the new local positioning for the bookmaker and is the first major delivery since the agency won the account following a competitive pitch in April. Capturing the excitement of competitive sport, the powerful, emotive spot issues a challenge to punters and is a notable departure from the usual category conventions. The campaign is now live and will roll out across national print, digital, social, broadcast, radio and cinema platforms.
Client: Ladbrokes Related |
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