Ladbrokes has just released their new brand campaign, created by
Saatchi & Saatchi Australia. The work unveils the new local positioning for the bookmaker and is the first major … read moredelivery since the agency won the account following a competitive pitch in April.
Capturing the excitement of competitive sport, the powerful, emotive spot issues a challenge to punters and is a notable departure from the usual category conventions.
The campaign is now live and will roll out across national print, digital, social, broadcast, radio and cinema platforms.
read less...
