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Top 6: August 24th 2016
Interactive
7-Eleven Gulp: GULPihan sa 7-ElevenTop 6: August 24th 2016
People were spoiling for a fight online because of the Philippines’ most controversial election. Gulp’s 7-Election wanted to own this.So, we used an overlooked Facebook tool – the Event page.MullenLowe Phiippines created an event that humorously mimics a violent smackdown. People confirmed their attendance and invited other people. They even campaigned for their preferred candidates! We also held live chats to make people realize the value of voting.
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