Hellenic Duty Free Shops: Special Olympics Hellas Support Bag

Inspired by the Special Olympics Hellas 2016 and created for the Hellenic Duty Free Shops, the ‘’Special Olympics Hellas Support Bag’’ is a bag that serves both purposes of carrying the Special Olympics spirit and awarding the athletes’ effort, following the philosophy of ‘’victory through support’’. By wearing it, everyone can acquire the Supporter’s Gold Medal and spread the message that ‘’Support is the victory of every effort’’ with a selfie.

To help users share the experience, we have also created a microsite, to communicate the activation and prompt users to celebrate the joy of supporting the largest sports and educational organization for people with Intellectual Disabilities, in Greece.