TV ad: TG4: Fleadh TV

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Fleadh Ceoil, the largest traditional music event in Ireland is broadcast and supported by TG4, Ireland’s national language TV station. To demonstrate the exceptional skill of the competing musicians, Publicis Dublin dramatized the incredible force of the Fleadh. The agency filmed famous fiddler, Tola Custy, doing what he does best, playing to a crowd. But, with the use of some clever post-production we sparked things up to the next level with Tola's feverish fiddling causing his instrument to first smoke, then burst into flames.