TV ad: Nike: Unlimited Fight

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Arcade Content's Kyle Lewis directed 'Unlimited Fight,' Nike's latest, which tells female athletes to not let limits define them. The piece salutes Caster Semenya's will to succeed even as her legitimacy as a female athlete has been continually contested on the grounds of society's deep-seated fear of that which is different. Caster's courage and determination is celebrated through a montage of powerful portraits of teenage girls staring into camera while a voiceover delivers a message about society's tendency to hold female athletes back instead of allowing them to flourish.

Caster went on to win her race while the film's powerful message sparked a torrent of pride and enthusiasm across both South African and international social media platforms, with Caster herself being proud enough to share it on her social media.