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Web Film
V Energy: V Pure
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The energy drink category is in decline. People still want energy but they they don't want all the artificial additives. So we created a new kind of energy drink made with only six natural ingredients and nothing else. Then we created a piece of content to launch it that is a celebration of pure, natural human energy. A piece of film that leaves you feeling positive and energised. Much like drinking a bottle of V Pure.Agency:Colenso BBDO
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