TV ad: Nike: Unlimited Greatness

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From Compton’s courts to the world stage, this career-spanning tribute to Serena Williams is powerful in its simplicity. The spot, part of Nike's "Unlimited" series, deems Serena the "greatest athlete ever" after striking the word female from its own onscreen copy to combat the subtle sexism that permeates how female athletes are treated by the media. Agency: Widen + Kennedy Portland.