Cinthol: Ready For Awesome

Are women awesome? Although the answer will be a resounding 'Yes', but it should be noted that it all started with women saying a simple, 'No'. Saying no to the naysayers. No to the stereotypes. No to obstacles. No to the limitations. Clinthol latest campaign, Ready For Awesome is a celebration of that very defiant spirit. The film takes sports as a metaphor to depict today's women who are poised to own the world against all odds. It's an ode to the women, who don't believe in giving excuses, and consider the world a stage to show their skills, their talents. The film forms the perfect pedestal for the brand to introduce their range of fragrances for women and bring alive the entity of Cinthol Women. Although, Cinthol's fragrances for women have been in the market for some time now, the campaign puts the word out officially. Shot from a point-of-view perspective, the film takes us through the training routine of female athletes. It is supported with a narrative that captures the bold spirit of women, rejecting all societal constructs. The treatment cues that even though it's the journey of these athletes, it could actually be anyone's journey. Anyone, who's ready to take on the world. Anyone who is ready to follow their heart. Anyone who is ready to do the awesome. And when we translate this spirit in the Cinthol tone of "Alive is Awesome", we call it Ready For Awesome.Agency: Creativeland Asia, India