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iSelect: Deaf Man
Following the successful launch of its 'Always Get it Right' platform in April this year, iSelect has released a series of commercials focusing on its expertise in health insurance, via Leo Burnett Melbourne. The spots aim to combat the set-and-forget mentality that most policy holders have towards their private health insurance, by encouraging them to review their cover more regularly, particularly as their lifestyle and circumstances change. To help make this review process easier for customers, iSelect and Leo Burnett created the iSelect Health Cover Check-up. A simple online quiz or over-the-phone chat, the iSelect Health Cover Check-up is just another example of how iSelect helps customers always get it right. It can allow customers to find out whether their existing health insurance policy is still the right fit for their current health needs and life stage. If it turns out it's not, they can opt to have an iSelect health insurance expert switch them over. Agency: Leo Burnett, Melbourne.
Senior Broadcast Producer: Eliza Malone Related |
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