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Country Fresh ice-cream: Delicious Double Creamy
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House of Brave has launched its new ad campaign for client Country Fresh ice-cream, using some cheeky humour to bring the Country Fresh "Delicious Double Creamy" positioning to life. The agency incorporated identical twins as a means of reinforcing the 'Double' strategy and the tone throughout the campaign is light-hearted with a dollop of cheekiness supported by mouth-watering shots showing the double creaminess of Country Fresh.
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