TDK: Not Kylie

In 2007, TDK will be launching a new range of speakers, headphones and high definition stereo systems. So our task was simple. Position TDK as a major player in the sound system category. The idea? If you’re not listening to TDK equipment, the sound quality isn’t as good as it should be. Therefore, you’re not getting true or original sound. And what better way to demonstrate this than by using celebrity look-a-likes who impersonate famous musicians. These people look and sound similar, but are clearly not the original.

“The idea of comparing sound quality using impersonators or celebrity look-a-likes has never been done before.”