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Scotch & Soda: From Amsterdam, From Everywhere
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Today Scotch & Soda via Publicis 133 France launch its first integrated brand campaign a visual nod to the way the brand creates and crafts its pieces: Scotch & Soda collections start when designers head to the road to unearth remarkable finds that spark the creation process back home. What we are looking for could be anything; a poem, a vintage fabric, a ruin or artefact. We curate and remix our finds back home: 'From Amsterdam, From Everywhere.'
Shot by Emma Summerton and styled by Ondine Azoulay, the campaign features Amsterdam born model and star Imaan Hammam and Naleye Junior. Both were asked to join the Scotch & Soda family because of their worldly yet Amsterdam roots. Models Ellen de Weer (BE), Laura Julie (DK), Ryad Slimani (FR), Ryan Keating (CAN) complete the line-up. The campaign will run in print, out of home and online also through a web film. The media focus is Germany and the Netherlands where the brand will concentrate its growth strategy over the next three years.
Art Buyer (Digital & Print) : Olivia Car RelatedINTERACTIVE
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