WMF: BEAUTIFULLY FINE GIFT WRAPPING

WMF is a 160-year-old German brand known for making
knives with superior precision cutting ability. But in the hurly burly of a department store, with a plethora of similar
looking products, how could WMF stand out?

Instead of shouting louder than the rest, we chose a
medium no one else had considered - gift wrapping paper.

We created unique, ultrathin gift wrapping that brought to life WMF’s precision cutting capabilities on various food items.

Rather than explain the fine cut, we demonstrated it
in a visually arresting, and rather useful way.