What's my number?: Hamster Cruise

The Electricity Authority is a New Zealand Government organisation with a website that enables people to quickly compare the cost of electricity from different power companies.

To drive traffic to their website, we created this sharable film for ‘time wasting’ websites like Tumblr, in collaboration with content company Denizen. Denizen achieved online fame by creating viral videos of hamsters eating tiny foods most notably ‘Tiny Hamster eating a Tiny Burrito’.

The audio on this film comes from the real reactions of elderly Americans as they sample the same New Zealand foods that the hamsters are eating.