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Experiential

Delicious Supplement: DELICIOUS SUPPLEMENT


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The modern-day fast-paced lifestyle is forcing people into bad diet habits. Less attention is paid to what they are eating and nutrition intake. And they take supplement pills to compensate for the lack of nutritional balance. And the distance between the deliciousness they want and the nutritions they need is getting further day by day.

Introducing the originally unique food service onto a food court of the station building, DELICIOUS SUPPLEMENT. DELICIOUS SUPPLEMENT is a personalized lunch capsule 'prescribed' to regain the nutritional balance you may have lost. Three uniqueness of this service are its 'physiological diagnosis system' using LINE app to identify your lacked nutrition, its 'originally designed lunch-box capsule' in the same shape of supplement pill, and offering 'over 2.2 million combinations of delis' from which you can find your favorite deliciousness.

This service lets you enjoy the deliciousness you want now, with the nutrition you need now. As the diet innovation to solve modern people's diet habit problem.
Credits Other credits

Experience Designer/Account Planner Mai Kaneda

Executive Creative Director Jon King

Technical Director Tomonori Oki

Designer (Digital) Hisako Konagaya

Chief Design Director (Store) Sunao Shirase

Design Director (Store) Masaomi Minegishi

Designer (Store) Akihiro Kuwahara

Designer (Store) Yuko Takamichi

Researcher Risa Kyuragi

Account Director Yoshihiro Ito

Producer (Package) Eiji Tachi

PR Planner Katsunori Endo

PR Planner Yurika Hotta

Producer (Movie) Shunsuke Doi

Production Manager Kim Taewan

Producer (Still) Hisashi Kitahara

Cinematographer Takehiro Kano

Photographer Sakiko Ohno

Retoucher Teruumi Kuroda

Client Director Takami Tateishi

Client Superviser Yosuke Hidaka

Client Superviser Maki Nozaki

Retail Director Toru Arakawa

Retail Director Noriaki Mochida

Retail Superviser Kazuya Watanabe

Professor Katsuhiko Ogawa

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