Foot Locker: Crush

Foot Locker Europe launched new #sneakersfansdontwait campaign with its agency BBDO Paris

In line with the release of the latest Knit and White collections for this autumn, Foot Locker Europe has launched a saga of three online films that its fans will love.

“Summer Crush”, “Boat” and “Foot” ironically feature young people who are ready to drop everything during their vacation to get hold of the brand new sneakers collection. At last there’s a good reason to be cheerful about the end of the holidays!

Through these 3 telling scenes, the campaign shows that the only cool thing about vacation being over is that you can buy yourself new sneakers to cope with going back to school or work. The campaign perfectly reflects the famous “passion for sneakers” that made them a must-have lifestyle component.

The three 30-second films have been online since August 15th, 2016 (on Foot Locker’s YouTube and Facebook pages).

DATA SHEET
Advertiser: Foot Locker Europe
Agency: BBDO Paris
Creative director: Matthieu Elkaim
Creative director: Paul Kreitmann
Creation: Clément Maillot & Nicolas Biscaras

Production: BBDO Paris
Production manager: Julien Sanson
Sales manager: Nicolas Carlotti

Account executive: Paul Chassais

Strategic planning manager: Corentin Monot
Strategic planner: Marion Mons
Director: Matthieu Mantovani

Media: Online
Country: Europe