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Top 6: September 28th 2016
Interactive

MilitaryWithPTSD.org: The Speaking Fireworks

Top 6: September 28th 2016
“The Speaking Fireworks,” a headphone system created by MilitaryWithPTSD.org, along with advertising agency Area 23, employs cutting edge audio-interference technology to help bring American war veterans with PTSD back to the vibrant shows that celebrate their sacrifices for our freedom.

Loud noises that sound similar to the blasts from artillery and other machines of war are one of the most common trigger of the crippling effects of PTSD. Through an immersive sound experience, the technology detects and transforms the loud reports from the firework blast into statements of gratitude. The statements are crowdsourced and can be recorded by the public on TheSpeakingFireworks.com. The technology is currently a working prototype, with the partnership hoping to manufacture the product and make it affordable and easily available to any veteran that needs it. The partnership will be joining with Global Giving to crowdsource different stages of the project.
Other credits

Creative Agency: Area 23, an FCB Health Company

Executive Creative Director: Tim Hawkey

VP/Creative Directors: Bernardo Romero, Jesse Kates

VP/Associate Creative Director: Ronnie Caltabiano

Copywriter: Tim Hawkey, Jesse Kates

Art Director: Bernardo Romero

Designer: Bernardo Romero

Director: Stefano Ferrari

Executive Producer: Anna Lopez

Video/Sound editing: Ronnie Caltabiano

Technology/Development: BizSys

Colorist: Out of the blue

Sounds Design and Mix: Sonido

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