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Top 6: September 28th 2016
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Daman: Ad D - A print ad that gave people in the UAE some much needed Vitamin DTop 6: September 28th 2016
We all need Vitamin D to keep our bones and muscles healthy. Trouble is we don't get enough Vitamin D from the foods we eat.But, thankfully there’s a natural supplement: The sun.
So why is it that in the UAE the 6th sunniest country on earth (somewhere that gets an average of 9.9 hours of bright sunshine a day, an estimated 80% of the population is Vitamin D deficient? And hence, are undergoing or will undergo the potential threat of suffering from bone and muscle-related health problems caused due to lack of Vitamin D? With Daman (the leading health insurance brand in the UAE), FP7 McCann Dubai needed to educate people about the importance of Vitamin D as well as getting them to step out into the sun, including during the hot summer months.
Client/Advertiser: National Health Insurance Company – Daman Also best this week |
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