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New York Bakery Co: Speak Cheesy
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The New York Bakery company is launching a new Cheese Bagel, with a multi-media campaign created by Now. 'Research told us that the bagel flavour most Britons wanted to try by a long way is cheese' says NYB Marketing Director, Tim Barkey. The campaign idea is to create a new language playing off the word cheesy #SpeakCheesy.
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