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Breast Cancer - Run for the Cure Event: Spirit
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Description
------------------------------------ To find a compelling new way to raise awareness, donations and rekindled participation for the already very high-profile Canadian Breast Cancer Foundation - Run for the Cure Event. Bring the event to life in a striking new way. Pay off existing positioning of "Who Are You Running For?" Creative Commentary ------------------------------------ Where most charity advertising is happy and fake or horribly realistic and depressing, we found an extremely compelling and simultaneously empowering and hopeful way to position this charity event. Our media director managed to transform $500K of paid media into $6Million (and counting) of donated media.
Line Producer: Greg Horton Related |
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