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Black Label Bacon: The Reggie Watts Bacon Experience


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HORMEL BLACK LABEL bacon has launched its new campaign, "We’re Always The New Black" which continues their efforts to push bacon forward. The campaign partners with innovators in all fields including musician, actor and comedian Reggie Watts. Created by BBDO Minneapolis, the spot fuses Watts' love of bacon with his genre-busting style to bring to life an innovative musical experience using the sounds of bacon.
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