Lay's: Cheer of Champions

Lay's, the classic potato chip brand, is rolling out via Grand Visual a social video featuring shoppers having fun with an augmented reality poster at a busy mall in Madrid. The video captures participants using the touch-screen poster to create hilarious football themed "Cheer of Champions" selfies for online and social sharing. Produced by Grand Visual, the DOOH execution mimics Lay’s' SnapChat Lens, allowing participants to select one of Lay's new crisp pack-designs to match their team's shirt colour. Other real-time animations such as beards, brows and face paint can then be added.