Print ad: LUPA: Portrait (follow ad)

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Do Something Great with Your Children’s Drawings

Lupa, a known photo book mobile app in Israel, introduced a new service to its audience and invited parents to preserve their children’s drawings by turning them into a printed drawing book, just like they do with their family photos.
As part of the new marketing proposal, toddlers’ drawings star in a new print ad campaign under the slogan “Do Something Great with Your Children’s Drawings”. The series of triple prints ads includes double spreads that features “art works” of several “artists” (ages 3-5). Each work got a name and a short explanation about the materials used to create it, just like in a real museum. The followed page introduces the new service.