APP Mídia Festival: Good ideas don’t come up free. You’ve got to go after it.

The briefing’s come out! Here we go. First idea, second idea, third idea, nothing.
Start over again: come up idea, come up idea, come up idea, calm down.
Watch the deadline, take a deep breath. Move on, again: idea, idea, idea, idea.
Think, think, think, think, think: come up idea, come up idea, aah! I’ve got it: horse racing,
Real take, faking dubbing. Concept: Go after it. It’s over: That’s it. Sigh!
Good ideas don’t come up free. You’ve got to go after it.