Harley-Davidson: Harley-Davidson 'Hulk'

Every Super Hero deserves a super custom motorcycle. 303 MullenLowe challenged Harley Davidson dealerships to create a collection of motorcycles, each uniquely designed to reflect the personality traits of different Super Heroes from the Marvel Universe. Featuring the Hulk, this radio spot promotes Harley's epic bike build-off, and an exhibit of the Super Hero Customs collection at Oz Comic-Con, Sydney.