 |
Integrated
Addiko bank: Banking Mornings of Poetry
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Addiko Bank advocates for clear, simple and straightforward banking, therefore its communication needs to be clear and understandable to everyone. Although the banking terms are like poetry to bankers, they are incomprehensible for the majority of people. The campaign by Bruketa and Zinic OM, started with teaser ads featuring typical banking jargon, and asked the public if they have an ear for banking poetry. In response, people even wrote their own banking poetry on the Facebook page "Mornings of banking poetry".
Strategic Planners: Ivan Tanic, Tea Silvia Vlahovic |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
