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Whiskas: Lamp
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WHISKAS has launched a new brand platform and advertising campaign which celebrates what owners love most about their cats their inquisitive, curious personalities. The new ‘Feed Their Curiosity’ campaign launches with three new ads that showcase the enchanting way our cats approach the world and highlights WHISKAS role in feeding this curiosity. Centred around a gorgeous silver tabby cat, each of the 20 second ads captures the mesmerising way the cat approaches everyday situations; a drop of water falling from a bathroom tap; a light switch transforming darkness into light; a forgotten hairbrush teasing with its spines. In each ad, we hear the cat’s thoughts, giving the viewer an insight into the curious way he approaches the world. Each time, he is distracted by the sound of a WHISKAS® pouch being opened in the kitchen, and he runs through the house and dives eagerly into the delicious food.
Agency Planner: Herve Hannequin Related |
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