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Verum: Joygurt
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Verum, Sweden's number one health yoghurt brand, and Saatchi & Saatchi Stockholm, have released the first film in their latest advertising campaign which sets out to demonstrate the simplicity of feeling good. The TVC, which launched this week, is designed to capture that 'Joygurt' feeling that comes with enjoying their healthy yoghurts through the eyes of a skateboard loving pooch. The campaign marks a move towards a more emotional communication strategy for the brand. The film was produced by Folke Film and directed by Marcus Söderlund and will run on TV and online channels for the next three weeks.
Graphic design: Gustav Dejert |
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