Interactive ad: The Tendency Day: The Tendency Day 2016

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The Tendency Day is an annual seminar organized by the Swedish Marketing Confederation. This year's theme is about diversity and integration. To spread awareness about the day and illustrate the theme's importance in today's social climate, we created communication in Arabic, Turkish, Thai, Polish and Somali. Five common languages in Sweden.

In targeted Facebook ads to communicators in the different languages with the message "Difficult to understand despite many years working with marketing and communication?”, people are encouraged to use Facebook's built-in translation feature to understand the ad. Once the text is translated, the reader is reminded that diversity and inclusion is essential to create strong communication and how language can shut people out. Something that this year's visitors to the Tendency Day will learn all about. In addition, the Tendency Day have received new logos in the different languages.