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Lovable's: Friday Rule
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Description
------------------------------------ Lovable Australia has launched its Spring/Summer 07 campaign with a new series of TV and print ads. The project was collaboration between creative consultant, Mel Coenen, and new creative shop, I.D.E.A.S. Continuing the brand’s ongoing association with ambassador Jennifer Hawkins, creative team, Mel Coenen and Max Landrak developed a campaign about some often-observed but unspoken ‘undie rules’. Jennifer playfully demonstrates the rules in the new range of Lovable’s underwear, aimed primarily at the 18- 25 year old market. Creative Commentary ------------------------------------
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