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Watch Dogs 2: Anti-heroes
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One of the year’s most anticipated video games, Watch Dogs 2 reflects many modern day headlines around cyber security, data privacy and social justice. A new trailer created in collaboration with advertising agency 360i showcases Ubisoft’s fresh spin on the game and positions the game’s protagonist, a hacker from Oakland, as a modern day super hero.
The main character, Marcus Holloway is a brilliant young hacker wrongly accused of a crime he didn’t commit. To take a stand and demand justice, Marcus turns to hacktivism to expose the corrupt system against him. The new spot demonstrates the power of technology as Marcus uses his smart phone to hack everything around him and show how his own super powers allow him to bend steel, see through walls and summon lightning storms. Anything a super hero can do, a hacker can do better. The commercial premiered on Tuesday, October 25 during the San Antonio Spurs and San Francisco Warriors game on TNT and features GTA’s new single with rapper Vince Staples, “Little Bit of This.”
Senior Art Director – Doug Murray Related |
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