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Lovable's underwear: Friday Rule
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Launch the new Lovable's range using former Miss Universe Jennifer Hawkins as the brand ambassador, aimed primarily at the 18-25 year old market.
Creative team Mel Coenen-Eyre and Max Landrak developed a campaign about some often-observed but unspoken 'undie-rules'. Jennifer playfully demonstrates the rules in the new range of Lovable's underwear.
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