Primitiva Lottery: You don't know but you do know

The Primitiva brand continues to use its famous "We don’t dream cheap" with a new point of view, "You don’t know, but you do know." This new campaign from Publicis Spain makes reference to this mental block that arises when we’re asked the question "What would you do if you won?" despite having thought about it and imagined it a thousand times! Hence comes the name of the campaign "You don’t know, but you do know." The campaign, which will be on air from October 26th, includes TV, radio, outdoor, press and instore.