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Top 6: November 2nd 2016
Integrated
Super Nature: Made of Incredible Stuff
Top 6: November 2nd 2016
made of incredible stuff is the new positioning for Super Nature super food meals. To launch the campaign SHEDcsc, Western Australia, used Turia Pitt an incredible Australian athlete who 5 years ago was caught in a bushfire while running an ultramarathon in Western Australia's Kimberly region. Told she would never run again, Turia has endured hundreds of operations and fought back to run in the recent world iron man championships in Kona Hawaii. For this event super nature were her major sponsor attracting massive editorial and social media coverage for the brand.
Client: Diana Stalteri group marketing and PR manager Vesco Foods / Super Nature. Stephanie Yip: Senior Brand Manager Vesco Foods/Super Nature.team Turia management & social media: Amanda Whitty, Kristen Tonkin Ripple Village. Helen Hammond Media. Samantha Marx Social media (ex sponsorship). RelatedAlso best this week |
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