Outdoor ad: Krispy Kreme: #KrispyKremeEffect: The effect is real.

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Top 6: November 9th 2016

Hidden inside a Krispy Kreme box, two cameras catch candid, unscripted reactions as the sweet boxes are carried on elevators, taken to a yoga class, a kids' ballet studio, a football tailgate party, various corporate offices, carried on a train, and just walked down the street on a hand truck. There is no dialogue (other than one kid's triumphant "yesss!"), and the video includes no offers or promotions, nor does it feature any special or seasonal doughnuts. Agency: Baldwin&

Category Restaurants & fast food
URL http://krispykreme.com/effect
Client Krispy Kreme
Agency Baldwin&
Production &Also
Country United States of America
Uploaded 2 November, 2016

Credits

Director
Dino Valentini
Executive Creative Director
David Baldwin
Executive Creative Director
Bob Ranew
Creative Director/ writer
Lisa Shimotakahara
Creative Director/ art director
Dino Valentini
Agency Producer
Liz Stovall
Account Director
Grace Tarrant
DoP
Harvey Robinson
Sound
Acoustech
Sound Design
Gopal Swamy
Editor
Lisa Olshanski
Music
Tumbleweed Wanderers

Other credits

Client Creative Leader: Jackie Woodward

Client Creative Leader: Alison Holder

Client Creative Leader: Martin Davidson

Client Creative Leader: Stephanie Nelson

Client Creative Leader: Kelley O’Brien

Dir. Account Management: Jerry Bodrie

Media Director: David Dykes

Digital Media Strategist: Holly Sigler

Production Coordinator: Olivia Griego Martin

Krispy Kreme: #KrispyKremeEffect: The effect is real.

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Krispy Kreme: #KrispyKremeEffect: The effect is real.

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