UBISOFT: Just Dance 2017 – Agatha

For the release of Just Dance 2017, the latest instalment of the best selling music video game, Ubisoft and BBDO have conducted a survey in several European countries, in collaboration with OpinionWay, about the social power of dance. This confirmed Ubisoft and BBDO Paris' own observations as they worked together for the first time to create the international ad campaign: "You never know someone until you dance with them". The campaign spotlights this true power of dancing: revealing something completely new about the person you're dancing with. The result is an international campaign that gives us a good reason to dance and discover Just Dance 2017.