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MDsave: Vacuum
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MDsave and Cutwater have been working diligently since the start of their partnership earlier this year to create a brand identity and platform that aligns with its values. The team realized that in order to disrupt the broken healthcare model, you have to completely re-invent it. MDsave is a tool that feels easier, feels smarter and feels more inclusive – thus, "Feels Better Already" was born. Cutwater created the :30 TV spot "Vacuum" for the campaign. MDsave doesn't offer an empty promise to improve a problem, but a shift in mindset that can lead to an effective solution.
Robbie Wiedie, Content Producer |
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