TV ad: NOS Energy Drink: Tastes Like Victory

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Mistress Los Angeles has launched a four-part online video series and two TV spots to promote NOS Energy Drink’s “NOS Rowdy,” a new energy beverage collaboration with NASCAR legend Kyle “Rowdy” Busch with packaging that features Busch and a distinct black and red checkered flag. The new product rolls out nationally this week. The Mistress videos and spots are part of a fully-integrated marketing campaign including POS, sampling, digital and social featuring the hashtag #NOSRowdy, which rolls out this week. The 4-part video series features Kyle Busch trying in vain to get his hands on his a can of his own energy drink, thwarted by overzealous fans, thirsty consumers and unhelpful store clerks.