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Kraft Cheese Singles: Quad Boy / Quad Man / Quad Woman
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Cheese slices that contain 25% less fat. In a market where promises of weight loss and fat free products proliferate, the campaign takes a different approach. JWT Kuala Lumpur way from traditional weight loss style ads and designed human characters that form graphic circles, each demonstrating that they've lost a quarter of their original 'roundness'.
Designer - Richard Chin |
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