ALDI Australia: Stop and Smell the Savings - MUSHROOM

People tend to switch into autopilot mode when they step into a supermarket. They stick to their shopping list (whether physical or mental), and many shoppers have typecast ALDI for specific products. The problem is, when you're on autopilot at ALDI, you can easily overlook quality products will save you lots of money. This is the premise behind ALDI's new product range campaign, "Stop and Smell the Savings" created by BMF Australia. The campaign uses some of ALDI's most popular products (ALMAT laundry powder, VIVA white bread and ALDI Mushrooms) to get shoppers to notice the more unexpected and overlooked products in ALDI's expanding range of groceries. The campaign has been rolled-out across TV, pre-roll, digital display, CRM and website.