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Darty: Not very shy


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Darty, one of the largest French retailer, specialized in electronic products, upgrades its customer service with a live video assistance adding to better support its customers. Darty highlights this new service through two spots created by ici Barbès and directed by the duo Nalle Sjoblad & Hugues De La Brosse. In a humor tone, the spots show how the Darty adviser becomes very close to his customers thanks the live video assistance. In each spot, the visual support creates an intimate relationship between the adviser and its customers, which can cause a funny situation.
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