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UC San Diego: Break Things Better
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Vitro, San Diego brought in Los Angeles-based studio Golden to execute Vitro's imaginative new brand film for UC San Diego. Golden's Jake Banks directed the 60-second piece centered around Vitro's "Break Things Better" campaign, highlighting UC San Diego's approach to breaking convention. Veteran agency Vitro chose the Golden team to lead production, editorial and VFX for the video, which brings to life the genius and creativity of UC San Diego's forward-thinkers in a demonstration of mind-warping artistry. Shot on the ALEXA, Jake Banks captures the unique feel of the UC San Diego campus and culture in a clean, crisp visual style.
Director of Broadcast Production: Mickey Strider |
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