To launch the 2017 membership campaign for the Newcastle Knights Rugby League club, Enigma created ‘Sacred Ground’ - an integrated campaign designed to get fans behind their team … read morelike never before.
The fans will not only be able to show their support for their team but will now get something equally as valuable in return – a patch of the hallowed turf on which they play.
In an immersive web platform, the stadium turf has been divided into 30,000 square foot patches, with 1,000 patches making up 30 major regions. Fans will be able to discover the history of the regions, all of which are represented by a key Knights memory from the last 30 years.
The campaign invites fans to claim a patch, discover the history associated with that patch and also add memories of key moments in their own history with the club. And of course share it with friends online.
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